Olympic storytelling reveals that communicating meaning — not just results — can be the difference between building support and fueling lasting passion.

Policy doesn’t always change with a vote—it changes with language. Bureaucratic terms hide human impact, but the right stories and words keep people at the forefront.

In a new Q&A, Dr. Tom Frieden discusses storytelling, science, and the power of persistence—offering hope for the future of public health.

Shifting long-standing narratives requires moving beyond isolated campaigns to create a durable infrastructure, supported by research, messengers, evaluation, and coalitions.

This framing can make the concept of democracy relevant and help you explain that a functioning democracy is about the rules that apply to everyone—not about who's in charge.

“We won’t overcome our nation’s polarization with a list of words and phrases, but maybe we can improve our health and restore our economy by using the right words, the right messengers, and consistent messaging at all levels of government. At least we have to try.”